20 years in the industry. One studio that knows the difference between a betslip and a brand.
20+ projects
A swipe-first sportsbook app: build combo bets over live action and place them in one tap. Five takes on the bet builder across football and NBA, alongside the desktop sportsbook.
A complete online casino: lobby, sign-up, account, deposits, promotions and game window, designed as one system with colour variants for every brand.
Brand and website for an online casino: homepages for new and returning players, the games lobby and promotions, all built on a new brand and style guide.
A casino brand for the Finnish market, built around instant play: “No waiting. No limits.” Brand, style guide, desktop and mobile site, and a landing page.
A desktop sportsbook built around live play: streams and scores up top, an odds grid by league, and a bet slip that handles singles and combos without leaving the page.
Created a cinematic in-game UI layer — ambient environments, custom slot HUD, and a fully immersive game-mode experience that blurs the line between game and platform.
3 products
A few other products and sites we’ve designed and built from the ground up.
Every product an operator runs. Designed for the markets it's licensed in, with player protection built in.
Lobby, game window and cashier for slots and table games, on desktop and mobile.
What we work in
Still on WordPress or Squarespace? We work with what you have, or move you somewhere faster. Either way you get work you can open, edit and run yourself.
Every screen and component in a file your team can open, comment on and keep.
Promo and social templates your marketing team edits themselves.
Faster concepts, copy and front-end build, so first screens land in days.
Marketing sites your team updates without a developer.
We redesign the site you have, or move it somewhere faster and easier to run.
A fresh design on your current site, or a clean move when you outgrow it.
Landing pages your team can edit visually, live in days.
Custom casino and sportsbook front ends, and fast content sites.
A preview link for every change, so you sign off before anything goes live.
Every iGaming product has a goal. Our process is built to hit it — on time, on brief, at speed.
Brief, goals, player journey, and competitive landscape — all mapped before a single pixel is placed.
From brand identity to platform UI — every screen is built for your players, your market, and your product goals.
Figma files, design systems, and handoff documentation — everything your team needs to ship without a single back-and-forth.
We understand regulatory constraints, player psychology, and operator goals — not because we researched them, but because we've shipped iGaming products for 20 years.
Our AI-augmented workflow delivers production-ready screens 3x faster than traditional agencies. Same senior quality. Fraction of the timeline.
We earn repeat business because we deliver. Not because we lock you in. Monthly retainers, no long-term contracts, pause or cancel anytime.
What former managers and teammates at Betsson and GiG say about working with Chris.
Recommended on LinkedIn
“What can I say. Chris is the guy to get the job done, no matter the odds. His capability to see things in such a strategic way has allowed him to take the helm as a Head of Design and UX at GiG and managed to transform it into an in-house design agency in such a short span of time. He trusts his team leads to do the right thing, but always has your back when you need him. His strong design and leadership values make him one of the best bosses I've worked with in my entire career. I enjoyed our debates to constantly push to leave things in a better shape, be it in design, UX, processes or management philosophies.”
Carl Borg Bartolo
Freelance UX & CRO · Behavioural analytics · Conversion design · Product strategy
The questions operators ask most. Answered straight.
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