Mobile-first sportsbook with gesture-driven betting flows.

Extended a sportsbook to mobile — live match views, swipe-to-bet gestures, and a notification-driven engagement loop that lifted DAU significantly in the first quarter post-launch.

The desktop sportsbook had been ported to mobile via a responsive wrapper — a common mistake that produced a cramped, unusable experience. Operators were seeing 70% of traffic on mobile but less than 40% of bets placed there.

A ground-up mobile redesign with native interaction patterns: swipe gestures for bet slip management, bottom-sheet market drawers, and a match view optimised for portrait orientation. Push notification flows were designed as a first-class engagement channel.

Mobile bet rate rose from 40% to 61% of total bets within 12 weeks. DAU increased 28%. App store rating moved from 3.1 to 4.6.