A fully-featured sportsbook built for data density and conversion.

Designed a fully-featured sportsbook from scratch — live in-play betting, real-time odds, multi-market support, and a data-dense layout that never overwhelms the bettor.

Most sportsbook UIs fail in the same way: too much data presented without hierarchy. Our client needed a platform that could surface 10,000+ markets without overwhelming casual bettors while still satisfying high-frequency traders.

We designed an adaptive layout system where market density adjusts based on the match state (pre-match vs live). A persistent bet slip, smart market grouping, and inline live score widgets made the experience fast and scannable without sacrificing depth.

The platform launched to 4 markets simultaneously. Bet slip completion rate improved 41% over the previous design. In-play betting adoption exceeded projections by 60% in the first quarter.